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Hello

HelloHelloHello

It's nice to meet you.

What can I offer you?

Chai
Copy

Hello

HelloHelloHello

It's nice to meet you.

What can I offer you?

Chai
Copy

You're a chai person too! Great, we already have something in common.

Let me tell you more about myself.


I specialise in conceptualising marketable ideas, writing conversion-driven copy, and developing content strategies to support business KPIs.


I have over 8 years of experience in the content space, having worked in both publications and ad agencies.


Currently, I’m the Associate Creative Director in the marketing department of a fin-tech company.


My present role allows me to rely on data analytics and create content that is relevant, impactful and measurable.


Now that you know what I do...

4 Reasons I'm a Great Fit For Your Team

I read between the (sometimes non-existent) lines

I read between the (sometimes non-existent) lines

I read between the (sometimes non-existent) lines

Useful when the brief is vague or when there is no brief and no way to get one.

I'm always up for a game of patience

I read between the (sometimes non-existent) lines

I read between the (sometimes non-existent) lines

Valuable while dealing with temperamental designers and equally temperamental software that crashes at 3am. Also handy at the 118th round of revisions.

I can kill with kindness

I'm great at telling non-bedtime stories

I'm great at telling non-bedtime stories

Beneficial for talking to clients with a penchant for “correcting” grammar and making logos “little bigger”.

I'm great at telling non-bedtime stories

I'm great at telling non-bedtime stories

I'm great at telling non-bedtime stories

Ideal for selling concepts, including ones that are not mine, and during “this could have been an email” meetings.

Take a look at some of my work

CAMPAIGNS

Channel Partner Awareness

Channel Partner Awareness

Channel Partner Awareness

A WhatsApp-based awareness campaign on educating Lenovo retail channel partners about Lenovo smartphone features.

VIEW

Debit Card Activations

Channel Partner Awareness

Channel Partner Awareness

A 3-month multi-channel targeted marketing campaign on increasing Debit Card active customers for Federal Bank.

VIEW

Online Spends Growth

Channel Partner Awareness

Online Spends Growth

An outbound dialer campaign targeted at converting Debit Card customers who only use the ATM but don't make online transactions.

VIEW

PRINT & EMAIL

VIDEOS

Employee Showcase Videos for Loylty Rewardz

Short, fun videos on employees from different departments of the organization - originally made to be featured on the company's LinkedIn / YouTube page.

WATCH ALL VIDEOS

Awareness Videos for Nudgespot

A series of videos explaining different use-cases for the Nudgespot platform.

watch all videos

Corporate Videos for Wipro

Videos on corporate partnership, product explainers, etc.

watch all videos

Miscellaneous

Short teaser, awareness, thematic videos for social media

watch all videos

Brands I've Worked With

Copyright © 2022 Chai Copy - All Rights Reserved. All work displayed is only for the purpose of showcasing my past work as part of my portfolio.

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