Let me tell you more about myself.
I specialise in conceptualising marketable ideas, writing conversion-driven copy, and developing content strategies to support business KPIs.
I have over 8 years of experience in the content space, having worked in both publications and ad agencies.
Currently, I’m the Associate Creative Director in the marketing department of a fin-tech company.
My present role allows me to rely on data analytics and create content that is relevant, impactful and measurable.
Now that you know what I do...
Useful when the brief is vague or when there is no brief and no way to get one.
Valuable while dealing with temperamental designers and equally temperamental software that crashes at 3am. Also handy at the 118th round of revisions.
Beneficial for talking to clients with a penchant for “correcting” grammar and making logos “little bigger”.
Ideal for selling concepts, including ones that are not mine, and during “this could have been an email” meetings.
A WhatsApp-based awareness campaign on educating Lenovo retail channel partners about Lenovo smartphone features.
A 3-month multi-channel targeted marketing campaign on increasing Debit Card active customers for Federal Bank.
An outbound dialer campaign targeted at converting Debit Card customers who only use the ATM but don't make online transactions.
Short, fun videos on employees from different departments of the organization - originally made to be featured on the company's LinkedIn / YouTube page.
A series of videos explaining different use-cases for the Nudgespot platform.
Copyright © 2022 Chai Copy - All Rights Reserved. All work displayed is only for the purpose of showcasing my past work as part of my portfolio.
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